Isabella Stewart Gardner Museum
Displayed at the Isabella Stewart Gardner Museum, the Henry James and American Painting exhibition, explores James’s expatriate social and artistic life at the turn of the last century and the influence of his creative circles on his work.
How do we make an exhibition about 20th century elite social circles (a.k.a old white men in top hats 🎩) relevant to young and new audiences?
Sparked with the challenge to activate an authentic contemporary dialogue in the museum and on social, we developed a digital hashtag mosaic.
Guests of the museum contributed to the mosaic by posting to instagram and using the #HenryIsabella hashtag.
This digital “living” work of art reflects Isabella’s legacy and her lifelong passion of surrounding herself with creatives and sharing her collection with future generations.
Each pixel expresses a digital “brushstroke” generating a crowd sourced interpretation of John Singer Sargent’s portrait of Isabella.
In addition, and in contrast, to our digital activation we designed a series of “old fashioned” postcards. In homage to the long lasting relationship that Henry James and Isabella Stewart Gardner fostered over written letters. Each postcard featured a unique quote from their correspondence. Museum guests were encouraged to take a seat in The Salon and write a note to a loved one.
Creative Director & Designer: Olivia Ives-Flores / Digital Development: Tyler Shannon + Nicole Fichera